Rev A: why this site looks like a drawing
The first issue of the studio site, and the reasoning behind The Draft Joint, the drafting grid and a single signal orange.
- Issued
- By
- Draftworks Labs
Every engineering drawing starts at Rev A. It is the first version anyone outside the office sees, and everyone reading it knows more revisions will follow. This site is our Rev A.
One mark for two kinds of work
Draftworks Labs builds in two places that rarely meet. One is fantasy sports, starting with HoopValuator, an NBA fantasy app. The other is civil engineering, where we are building a software factory that turns specifications into agent-built designs and checks the results against engineering codes.
The mark we chose, The Draft Joint, is a bold D with a separate square in its corner. Read it one way and the square is a selected cell on a draft board. Read it the other way and it is a fitted component in a connection detail. The D is drawn in 8-unit material with 4-unit gaps, so the construction stays legible in one colour and at favicon size.
Why drafting, not sport
We left out balls, dice, chips and robot heads on purpose. They would say what the products are about. Drafting says how we work:
- Make the reasoning visible. A drawing shows its dimensions. We want our products to show their inputs, assumptions and checks.
- Build for the next decision. A drawing exists so someone can act on it.
- Precision earns trust. Units, scale and revision letters are there for a reason.
One colour that does work
Signal orange is the only colour in the system that is not ink or paper. It recalls the annotations on a marked-up drawing, and it marks the one thing on a screen you should act on. On paper it's paint, never text, because orange text on a light ground doesn't pass contrast. Where orange words are needed, we use a darker ink.
What comes next
HoopValuator will speak for itself on its own channels. The engineering software factory is in development, and we'll name codes, editions and verification methods only once we can show them. If you work in civil or structural engineering and want to shape it, join the waitlist.